Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods

Tampax, a brand of tampons, launched its humour-led campaign #TimeToTampax to encourage conversation around the taboo topic of menstruation in the USA.

Campaign details

Brand: Tampax Advertiser: Procter & Gamble Agency: MSL, Saatchi & Saatchi, Carat, Wunderman Thompson

Executive Summary


Tampax harnessed the power of influence, leveraging celebrity partner Amy Schumer to amplify the brand's mission, and tapping 58 influencers of diverse talent (menstrual advocates, medical professionals, general lifestyle influencers and comedians) t

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