Subway: Beyond Meatball

Subway, a restaurant chain, launched its Beyond Meatball sub in Canada and targeted a female, millennial audience with a video campaign highlighting the care that goes into producing the plant-based product.

Campaign details

Brand: Subway Advertiser: Doctor's Associates, Inc. Agency: Veritas

The Background, Marketing Challenge & Objectives

In January 2020, Subway® Canada announced the nationwide release of the NEW Beyond Meatball™ - a plant-based protein developed exclusively for Subway® Canada in partnership with the team at Beyond Meat®.

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