Hyatt Hotels Corporation: Hyatt x Zeno - Brand Purpose

Hyatt Hotels Corporation, a hotel brand, leveraged Hyatt's purpose of care to demonstrate how the brand reimagined travel in the USA during the COVID-19 pandemic.

Campaign details

Brand: Hyatt Hotels Corporation Advertiser: Global Hyatt Agency: Zeno Group

Executive Summary

Purpose at the Core

Hyatt first articulated its purpose in 2015, it was well before "purpose" was on every company's radar like it is today. Back then Hyatt knew that it was absolutely critical to articulate a common purpose that all stakeholders could get behind - some

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands