Coors Light: Suckers for Brew

Coors Light, a beer brand, partnered with the Jonas Brothers to launch limited edition bottles of beer brewed personally by then to leverage the band's organic love for Coors Light.

Campaign details

Brand: Coors Light Advertiser: Molson Coors Canada Inc Agency: ICF Next

The Situation

The Jonas Brothers were one of the hottest bands of the mid 2000s, and the years that followed their 2013 breakup made two things clear:

First, the JoBros had serious staying power, as evidenced by the powerful individual social-media followings they developed over the subsequent decade, and the excitement that greeted the news they'd be reuniting in 2019 (behind the #1 single "Sucker

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