Coors Light: America Could Use a Beer

Coors Light, a beer brand, sought to quench the USA's thirst for beer during the COVID-19 lockdown with its campaign America Could Use a Beer.

Campaign details

Brand: Coors Light Advertiser: Molson Coors Canada Inc Agency: ICF Next

The Situation

By April 2020, terms like "shelter in place" and "lockdown" were firmly entrenched in America's vocabulary. As headlines about hospital-bed shortages and skyrocketing death tolls dominated headlines, many people resorted to a sort of voluntary house

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands