Revenge of the Walking Scarecrow: Seizing the Winds of Change in Rural India

Kantar IMRB, a market research, survey and business consultancy, details its research findings, which show how rural India is growing in its appeal as a new destination for urban people.

Parting The Clouds

The identity of Rural India can be likened to a cloud covered mountain, where the climbers have little clue about its altitude. What they know is shrouded in mystery, based on the tales of the mountain dwellers, and information - often misinformation

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