Pond's Men: Bodybuilder

Skincare challenger brand Pond's Men leveraged a new way of thinking to shake up a tired category and reverse declining sales in Indonesia.

Campaign details

Brand: Pond's Men Brand owner: Unilever Lead agency: Ogilvy Singapore Contributing agencies: Mindshare Indonesia Country: Indonesia Industries: Skin care, sun protection Media channels:Mobile & apps, Online display, Online video, Social media, Television, Word of mouth, influencers 500k - 1 million

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