Campaign details

Brand: Plastic Oceans International
Brand owner: Plastic Oceans International
Lead agency: AMV BBDO
Country: United Kingdom
Industries: Charities & voluntary organisations
Media channels: Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - media, Websites & microsites, Word of mouth, influencers
Budget: Up to 500k

Executive summary

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way of life, our planet. Yet it is something that those in power have simply ignored. And despite the devastating effect it is already having, it is far removed from public consciousness.

So Plastic Oceans International set out to find a way to make this threat impossible to ignore. To make sure that ‘out-of-sight, out-of-mind’ became firmly front and centre. Taking those in power to task, using their own tools against them, the campaign made other nations pay attention by infiltrating their ranks. And galvanised an audience to make the invisible, visible.