Pharmaton: TV Sponsorship Enhanced Interaction with Second Screen

Pharmaton, a multivitamin product, sponsored TV show Survivor which enabled it to reach 50% of its target audience in Turkey.

Campaign details

Brand: Pharmaton Advertiser: Sanofi Agency: Mindshare Turkey Country: Turkey

Campaign Summary

Pharmaton significantly uplifted its brand metrics in 2018, thanks to a strategic sponsorship and second screen integration on Survivor and TV8 S

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands