Pharmaton: TV Sponsorship Enhanced Interaction with Second Screen

Pharmaton, a multivitamin product, sponsored TV show Survivor which enabled it to reach 50% of its target audience in Turkey.

Campaign details

Brand: Pharmaton Advertiser: Sanofi Agency: Mindshare Turkey Country: Turkey

Campaign Summary

Pharmaton significantly uplifted its brand metrics in 2018, thanks to a strategic sponsorship and second screen integration on Survivor and TV8 S

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