Pantene: Beautiful Lengths

Pantene, the hair-care brand, revived the Beautiful Lengths campaign in Israel by communicating the opportunity to remove a cancer sufferer from a billboard.

Campaign details

Brand: Pantene Brand owner: Procter & Gamble Lead agency: MediaCom Connections Israel, Adler Chomski (Grey Israel) Contributing agencies: Stern Ariely Saar Country: Israel Industries: Hair care Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, advocacy 500k - 1 million