mytaxi: jazz cab

Mytaxi, a taxi service, increased passenger numbers and brand growth in Ireland by launching a live jazz piece at the Cork Jazz Festival based on GPS data from its taxis.

Campaign details

Advertiser: BMW Group and Daimler AG Brand: mytaxi Agency: Guns or Knives Country: Ireland

Background

The main priority for mytaxi's business in Q4 of 2018 was their expansion in Cork as passenger demand was growing. A challenge and consideration they faced was that in most regional cities there is passenger affiliation to local taxi firms.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands