adidas: MAP YOUR RUN

Adidas, a sportswear brand, promoted its sponsorship of the Prague Half Marathon by launching an app for supporters to track where their runners are during the event.

Campaign details

Advertiser: adidas Brand: adidas Agency: Geometry Prague, s.r.o. Country: Czech Republic

Background

The Prague ½ Marathon has become the biggest running event in the Czech Republic. And even if they're not really interested in running, fri

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