AG Barr: Refresh your Ramadan

Rubicon, a soft drink brand produced by A.G. Barr, launched targeted social media content before, during and after Ramadan to increase sales among people celebrating in the UK.

Campaign details

Advertiser: AG BarrBrand: AG BarrAgency: ZEAL CreativeCountry: United Kingdom

Background

Exotic fruit juices are a must-have for consumers during Ramadan, due to a strong heritage amongst those observing the festival. But whilst Rubicon...