OMO: The dullest ad in history for the least active kids in history

OMO, the laundry detergent brand, used a provocative campaign about the importance of outdoor play for children to increase sales in the Middle East.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: FP7/DXB (A part of McCann Worldgroup) Contributing agencies: PHD Dubai, Magna Dubai Country: United Arab Emirates Industries: Laundry products Media channels: Content marketing, Online display, Online video, Other & ambient media, Public relations, Social media 500k - 1 million

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