OMO: The Right to Play

Tahaab Rais, Anna Sadykova

Detergent brand OMO took a multichannel approach to create a regionally relevant approach to its 'Dirt is Good' philosophy and increase share, value and sales volumes in the United Arab Emirates.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: FP7 McCann Dubai Contributing agencies: Magna Global UAE, PHD Dubai, Google Country: Middle East & North Africa Industries: Laundry products Media channels: Content marketing, Events & experiential, Online display, Online video, Public relations, Social media, Word of mouth, influencers Up to 500k

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