Nissan: #SheDrives – Saudi women get their first driving lesson

Auto maker Nissan took advantage of the royal decree granting women the right to drive in Saudi Arabia by launching a campaign to drive top-of-mind awareness.

Campaign details

Brand: Nissan Brand owner: Nissan Saudi Arabia Lead agency: TBWA\RAAD Contributing agencies: TBWA\FULLSTOP., OMD Country: Saudi Arabia Industries: Automakers & marques Media channels: Online video, Social media Budget: Up to 500k

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