Nescafé 3in1: University Pride

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Campaign details

Brand: Nescafé 3in1 Brand owner: Nestlé Lead agency: FP7/CAI, Part of McCann Worldgroup Country: Egypt Industries: Hot drinks Media channels: Online video, Packaging & design, Television Budget: 500k - 1 million

Executive summary