Nescafé Dolce Gusto: Inspiring Coffee Corners

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Campaign details

Brand: Nescafé Dolce Gusto Brand owner: Nestlé Lead agency: Wunderman Dubai Contributing agencies: Zenith Country: Middle East & North Africa Industries: Hot drinks Media channels: Merchandise & free gifts, Online video, Point-of-purchase, in-store, Social media 500k - 1 million