McDonald's Spain: My McDonald's

To drive relevance and sales in Spain, fast food McDonald's redesigned its app around its loyalty program My McDonald's.

Campaign details

Brand: My McDonald'sBrand owner: McDonald's SpainLead agency: OMD SpainCountry: SpainIndustries: Restaurants & takeawaysMedia channels:Mobile & apps, Online display, Point-of-purchase, in-store, Programmatic display, Social...