McDonald's Spain: My McDonald's

To drive relevance and sales in Spain, fast food McDonald's redesigned its app around its loyalty program My McDonald's.

Campaign details

Brand: My McDonald's Brand owner: McDonald's Spain Lead agency: OMD Spain Country: Spain Industries: Restaurants & takeaways Media channels: Mobile & apps, Online display, Point-of-purchase, in-store, Programmatic display, Social media, Television Up to 500k

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