PEDIGREE, a pet food company, raised brand awareness and sales of DentaSTIX with an innovation allowing New Zealand users to take selfies with their dogs – using DentaSTIX and the accompanying SelfieSTIX.

Campaign details

Advertiser: Mars Petcare Brand: Pedigree Petfoods Agency: Colenso BBDO Auckland Country: New Zealand


The objective for this work was to turn around a global brand in decline. But, perhaps more importantly for the long-term, it

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