MS Limited Australia: This Bike has MS

This case study describes how multiple sclerosis support charity MS Australia, used the design of a bike to raise awareness of the symptoms of the disease and, in turn, improve fundraising efforts.

Campaign details

Brand: MS Limited Australia Brand Owner: MS Limited Australia Lead Agency: whiteGREY Australia Country: Australia Industries: Charities & voluntary organisations Media Channels: Content marketing, Direct marketing, Online video, Other & ambient media, Outdoor, out-of-home, Print - general, Public relations, Social media, Websites & microsites 500k - 1 million