Yaani: Turn Your Searches Into Trees

Yaani, an internet search engine, increased brand awareness and daily search volume in Turkey by developing a campaign that promised to plant a tree for every 100 searches conducted on its platform.

Campaign details

Brand: Yaani Lead Agency: Hype Region: EMEA

Objective

Our objective was to increase the brand awareness and usage of Turkey's search engine Yaani. But the competition among search engine was so high and it was very difficult to change users

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