Tea+: Delightful Summer Melodies

Tea+, a brand of vitamin-infused tea, launched a music-centred campaign to promote its Oolong Lemon tea as the ideal summer beverage in Vietnam.

Campaign details

Brand: Tea+ Agency: Mindshare Region: APAC

Strategy

Objective

2019 is a successful year to Tea+ as it successfully raises the brand awareness of "Tea+ Olong Lemon" via the viral "THEO ANH KHONG" campaign. Tea+ has gained significantly +10pts in Awareness and +12pts in Ever Tried.

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