Presidential Candidate 01, Jokowi-Amin: Creation is Prayer, Projection of Hopes and Optimism to Win Presidential Election

Joko "Jokowi" Widodo, an Indonesian presidential candidate, launched a campaign that relied on user-generated content and shareability to remain top of mind among voters and win the election.

Campaign details

Brand: Presidential Candidate 01: Jokowi-Amin Lead Agency: Berakar Komunikasi Region: APAC

Objective

Indonesian Presidential Election 2019 is a rematch between incumbent Joko "Jokowi" Widodo and his long-time rival former Army General Prabow

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands