P/S: Brushing is Playing

P/S, a toothpaste brand, launched a partnership with a child-safe social media platform to deliver content that effectively educated Vietnamese children about brushing their teeth and increased brand awareness.

Campaign details

Brand: P/S Lead Agency: Mindshare Vietnam Region: APAC


In Vietnam, the number of Vietnamese children with dental cavities is on the rise:

  1. With up-to 80% of children between 4-8 years having decay
  2. 91% of the kids do not take proper ca

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