Mirinda: Sell away your grudges for Tet

Mirinda, a soft drink brand, increased its top-of-mind awareness in Vietnam during the new year festival Tet with its platform Laugh Away the Grudge.

Campaign details

Brand: Mirinda Agency: Dentsu Redder Region: APAC

Strategy

Objective

As a collectivistic nation, Vietnamese people live in local neighborhoods. Living in such close proximity, people can't help but have conflicts – big and small – that lead towards grudges against one another.

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