Mirinda: Sell away your grudges for Tet

Mirinda, a soft drink brand, increased its top-of-mind awareness in Vietnam during the new year festival Tet with its platform Laugh Away the Grudge.

Campaign details

Brand: Mirinda Agency: Dentsu Redder Region: APAC



As a collectivistic nation, Vietnamese people live in local neighborhoods. Living in such close proximity, people can't help but have conflicts – big and small – that lead towards grudges against one another.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands