KFC: Dunked Burger

KFC, the fast-food chain, successfully introduced a new product by launching a campaign that used TV syncing and geo-targeting technology to engage South African consumers.

Campaign details

Brand: KFC Lead agency: Mindshare Region: EMEA



The strategic objective was to drive consideration, trial, and awareness of the KFC Dunked Burger. Additionally, the goal was to steal market share from competitive burger r

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