Highlands Coffee Vietnam: A branded conversation hi-jacking all youngsters' attention during Tet

Highlands Coffee Vietnam, a coffeeshop chain, sought to recruit new, young customers with its new Golden Lotus Tea recipe during the festival Tet.

Campaign details

Brand: Highlands Coffee Vietnam Agency: Dentsu Redder Region: APAC



As the number one coffee chain in Vietnam with more than 20 years of heritage, Highlands Coffee is perceived as an 'old brand' and lacking relevance with the youth category. The brand has tried to solve this challenge for many years but to no avail.

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