Heineken: Heineken Silver – The Biggest Launch In Vietnam

Heineken, a beer brand, improved brand image and increased brand awareness in Vietnam by positioning its new product Heineken Silver as an easy-to-drink beer for any occasion.

Campaign details

Brand: Heineken Silver Agency: Red Star Region: APAC



Vietnam is one of the biggest and most dynamic beer markets in the world, and in the past decade, the total market volume has been growing annually at about 9%. Heineken has been the market leader in the international premium beer segment historicall

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