Generali: Sống Như Ý – Live The Life You Desire

Generali, an insurance company, increased brand awareness and growth by launching a campaign centred on music and film during the Vietnamese new year festival Tet.

Campaign details

Brand: Generali Vietnam Agency: dentsu X Region: APAC



Despite having a strong heritage of over two centuries globally, Generali – an Italian based premium insurance company – is new face in Vietnam. With nine years of presence, Generali's customer base was still low and far behind its competitors with m

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands