Coca-Cola: 52-week non-TV engagement to build ‘Coca-Cola With Food’ habit

Coca-Cola, a soft drink brand, launched a year-long campaign in Vietnam to position Coca-Cola as the ideal accompaniment to a meal.

Campaign details

Brand: Coca-Cola Agency: Circus Digital Region: APAC



"Meal occasion" is Coca-Cola's one of most important business occasion. Therefore the Coke Food campaign is critical to build its "Goes well with food" attribute, recruiting more frequent consumers and accelerating volume growth.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands