Bye Bye Fever: Penguin Hunting

Hisamitsu, a pharmaceutical company, wanted to familiarise mothers in Vietnam with its cooling fever relief pad product Bye-Bye Fever.

Campaign details

Brand: Bye Bye Fever Agency: Hakuhodo Digital Vietnam & HSAC Region: APAC

Strategy

Objective

Hisamitsu wanted to familiarize Vietnamese moms with its cooling fever relief pad product – Bye-Bye Fever. Hisamitsu is confident that the product is good because of its Japanese quality, 10-hour cooling effect and scientifically proven effectiveness

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