Bepanthol: #Babil'sNumber

Bepanthol, a skincare brand, improved brand perceptions by collaborating with a local celebrity and embedding brand messaging in a newly released TV series.

Campaign details

Brand: Bepanthol Agency: Wunderman Thompson Region: EMEA

Strategy

Objective

As Bepanthol Skincare, we needed to differentiate in skincare category among the heavy clutter, building up on the medicated skincare heritage. Yet, we also needed to change the brand perception from treatment to everyday skincare. To rapidly reinfor

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