The Coca Cola Export Company Pakistan: Coke and Edhi (Ramadan) Bottle of Change

The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration for Muslims.

Campaign details

Agency: The Coca Cola Export Company  Country: Pakistan

Summary Statement

Ramzan is a sacred month for Muslims in which they abstain from consumption of food and liquids from dawn till dusk and the abstinence is followed by a feast in the evening which results in an overall increase in shelf off take for food and beverage

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands