Agency: Creata Brasil Serviços de Marketing Country: Brazil
In 2017, Samsung introduced to the world the Theater for all ears, a brand initiative that uses technology to promote accessibility to art.
With the use of technology, the deaf coUpon entering the cabin, the participants received instructions totally in Libras (Brazilian sign language). After receiving the instructions in Libras and putting on sound-proof headphones, The participants could feel the deprivation of sense and difficulty of communication that deaf people face. Then, also through the use of Libras, participants were instructed to wear the Samsung Gear VR. And then, a video was shown, approaching the question of the accessibility of deaf audiences to the theater and presenting the project. At the end of the action, two actors played a scene that was captioned in real time by Gear VR. With this, the participants could experience exactly the inclusion that the project provided to deaf audiences.