Le Fantôme: Making the new Ford Edge unmissable

This case study describes how car-maker Ford used an eight-minute film, starring Mads Mikkelsen, to launch its Edge SUV across Europe.

Campaign details

Brand: Ford Edge Brand Owner: Ford of Europe Lead Agency: GTB Country: Europe Industries: Automotive, SUVs, 4x4s Media Channels: Cinema, Content marketing, Integrated, Magazines - consumer, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Television, Video-on-demand, Websites & microsites Over 20 million