Knorr: Love at First Taste

Jenny Barthe

This case study explains how cooking brand Knorr attracted a new generation of cooks in the UK with a social media strategy that tapped into passion points rather than pushed products.

Campaign details

Brand: Knorr Brand Owner: Unilever Lead Agency: MullenLowe London, MullenLowe US Contributing Agencies: PHD, Mindshare Edelman Country: Global Industries: Sauces, seasonings, condiments Media Channels: Content marketing, Games & competitions, Online video, Social media, Websites & microsites, Word of mouth, advocacy  5 - 10 million

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