KFC 'FCK'

KFC, the fast food brand, remedied its sales loss in the UK with an integrated campaign that brought back its iconic figurehead and used the reason for the chicken shortage as the anchoring message.

Campaign Overview

The week commencing 19th February 2018 was not a great one for KFC. A new logistics partner and delivery problems meant hundreds of their restaurants had to close. It was a huge national news story, and it demanded an equally notewor

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