KFC: Dirty Louisiana – Don't make dirty good, make clean bad

This case study shows how KFC, the fast food brand, created a humorous fake 'clean eating' campaign to successfully launch its newest product in the UK.

Campaign details

Brand: KFC Brand Owner: Yum Lead Agency: Bartle Bogle Hegarty Contributing Agencies: Blue 449 Country: United Kingdom Industries: Restaurants & takeaways Media Channels: Content marketing, Online video, Social media Budget: Up to 500k

Executive Summary