KFC: Colonel KI

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Campaign details

Brand: KFC Brand owner: Yum China Lead agency: Mindshare China Contributing agencies: Riot Game, PentaQ Country: China Industries: Restaurants & takeaways Media channels: Gaming & in-game advertising, Mobile & apps, Sales promotion Budget: 1 - 3 million

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