Indian Ministry of Tourism: Incredible India – From a Destination to a Transformation

The Indian Ministry of Tourism, the Indian government’s ministry for tourism, encouraged tourists to spend more time exploring India by launching a series of online TVCs based on unique Indian experiences.

The Summary

The foreign tourists in India stuck to the 'touristy' stereotypes like Agra, Jaipur and Goa rather than explore newer, offbeat places. This hurt the Indian tourism industry because the dollars got concentrated in a few places and didn't pe

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands