Stirring souls and selling bowls the wagamama way, through the secret power of cinema

British restaurant chain wagamama outperformed the market during the 'casual dining crunch' by using cinema to launch its campaign From Bowl to Soul.

Campaign details

Brand: wagamamaAdvertiser: wagamamaEntrants: MullenLowe London and the7starsPrincipal author(s): Becky Geiringer, MullenLowe; Maria O'Connor, the7stars; Jane Dorsett, MullenLowe GroupContributing author(s): Ross Farquhar, wagamama; Annabelle...