Huggies: No Baby Unhugged

This case study shows how Huggies, the baby diapers brand, increased awareness and sales by developing 'hugging programs' across Canadian Hospitals.

Campaign details

Brand: Huggies Brand Owner: Kimberly Clark Lead Agency: Ogilvy, Mindshare Contributing Agency: Veritas, Barrows Country: Canada Industries: Baby care Media Channels: Content marketing, Mobile & apps, Online display, Online video, Product sampling, Social media, Websites & microsites, Word of mouth, advocacy 1 - 3 million