How mobile networks can overcome customer inertia

Offers six principles which, if followed, can help telecoms brands break through the inertia and achieve market effectiveness.

Marketing Telecommunications

This article is part of a series of articles on marketing telecommunications. Read more.

Many brands and verticals suffer from inertia, but it's particularly prevalent for telcos and mobile network providers. There's an oft-quoted statistic that there are more mobile devices globally than there are toothbrushes. Whether or not this is tr