With direct-to-consumer brands disrupting the traditional consumer path to purchase, the consumer packaged goods industry “is suffering some serious declines,” according to Lisa Mathison, senior director/media at Conagra Brands.
Conagra’s brands include American icons such as Birds Eye frozen foods, Fleischmann’s bread spreads, Reddi-wip whipped cream, and Wish-Bone salad dressing. Mathison attributes the challenge for such categories to clear marketplace variabl
