How a chatbot helped Kia launch a new car

This event report looks at how Kia, the automaker, used a chatbot to promote its latest hybrid vehicle, the Niro, in the US.

When Kia, the Korean automotive company, prepared to introduce the Niro, a new hybrid crossover vehicle, in the US in early 2017, it needed to grab the attention of a particular kind of car shopper.

"From research, we know that a hybrid consumer can be...