How Online Search Data Can Improve Offline Retail Results

Search data can give brands key insights that will help them to better match the interests of target consumers in the US.

Retailers have been hit hard by the popularity of e-commerce giants such as Amazon. It's harder than ever to drive customers to brick-and-mortar locations. A wide variety of retailers are facing continuing sales declines. The women's apparel retailer, in-store retail sales, traffic, and transactions declined year-over-year for every month from May through September 2016.

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