Hannaford’s My Hannaford Rewards Content Strategy

Hannaford Supermarkets, a supermarket chain, launched its first loyalty program for its customers in Northeast US with online content that proved to be very popular.

Campaign Overview

In 2018, Hannaford Supermarkets, a Maine-based grocery chain with 181 stores throughout the Northeast, launched its first loyalty program for customers. Hannaford has a reputation for providing access to fresh, healthy, and local foods and products a

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