Grill Grill Cheese: Welcome to the era of sam-chee

Korean dairy brand Seoul Dairy used local TV, cinema and social media to grow sales of its Grill Grill Cheese product in South Korea.

Campaign details

Brand: Mokjang Nadeuli Grill Grill Cheese Brand owner: Seoul Dairy Lead agency: McCann Worldgroup Country: South Korea Industries: Dairy products, fats, oils Media channels: Cinema, Product placement, Television Budget: 500k - 1 million

Executive summary

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