GroupM’s Wieser: New financial crunch will demand new models for recovery

COVID-19 poses a variety of challenges to marketers, and will require a nuanced response that deals with immediate concerns and looks to the long term.

Why it matters

Although past crises can offer some guidance for tackling the downturn that is anticipated to result from the COVID-19 pandemic, history will not be an infallible guide. The dynamics shaping the coming recession – and the recovery – however, will be